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J. Brent Williams, Euclidian Trust, to speak

News and Events | Comments Off on J. Brent Williams, Euclidian Trust, to speak

The Computational Social Science Research Colloquium /Colloquium in Computational and Data Sciences speaker for Friday, November 2 will be J. Brent Williams, Founder and CEO, Euclidian Trust. Mr. Williams’ talk entitled “Improved Entity Resolution as a Foundation for Model Precision” (abstract below) will begin at 3:00 in the Center for Social Complexity Suite located on the 3rd floor of Research Hall. The talk will be followed by a Q&A session along with light refreshments.

This session will be live-streamed on the YouTube channel:

For announcements regarding this and future streams, please join the CSS/CDS student and alumni Facebook group:

For a list of upcoming and previous seminars, please visit:

Abstract: Analyzing behavior, identifying and classifying micro-differentiations, and predicting outcomes relies on the establishment of a core foundation of reliable and complete data linking. Whether data about individuals, families, companies, or markets, acquiring data from orthogonal sources results in significant matching challenges. These matching challenges are difficult because attempts to eliminate (or minimize) false positives yields an increase in false negatives. The converse is true also.

This discussion will focus on the business challenges in matching data and the primary and compounded impact on subsequent outcome analysis. Through practical experience, the speaker led the development and first commercialization of novel approach to “referential matching”. This approach leads to a more comprehensive unit data model (patient, customer, company, etc.), which enables greater computational resolution and model accuracy by hyper-accurate linking, disambiguation, and detection of obfuscation. The discussion also covers the impact of enumeration strategies, data obfuscation/hashing, and natural changes in unit data models over time.